Throughout the design process, my focus was on creating a simple yet engaging website that would convey the desired mood to users. To achieve a more casual feel, I chose the "Fixel" font, which blends geometric and handwritten elements. I carried this idea through to the photo design, with small, simple illustrations that add a friendly, emotionally charged touch.
As part of my research, I conducted interviews with real consumers to better understand their needs and preferences. This helped me design with the details in mind, creating a site that truly resonates with the target audience.
Additionally, I took into account the importance of site speed and optimization, particularly for users in areas with limited internet access. As a result, I avoided complex animations and made sure the interface was simple and easy to navigate.
Finally, I paid close attention to pricing, as I knew it played a key role in the decision-making process for potential customers. By creating detailed and transparent price cards, I ensured that users had all the information they needed to make informed purchasing decisions.
